CrossRoads has been established during the winter of 2002 with our products are primarily knit wear, because our parent company are manufacturers of sweaters. We launched with 2 outlets, one in Lahore and one in Faisalabad. In the spring of 2003, we decided to expand our product range to include products like jeans, trousers, kurtis, t-shirts and shirts etc non-sweater.In the winter of 2003, we had 7 points of sale in 5 cities (Rawalpindi, Lahore, Peshawar, Islamabad and Faisalabad) and we started our first held major marketing campaign our first fashion show entitled ‘juice’ to launch our summer collection at Lahore. Then, the ‘Graffiti’ fashion show for the launch of the collection of the summer of 2005 and the following spring, 2006, the launch of our Karachi with a big bang.
March 2007 we participated in a fashion show of the Group held by ARY digital television network and April 2007, we organized an exclusive fashion show of our summer collection, ‘Glam’, in Lahore, to launch our flagship store. In winter 2008, we held a fashion show in Karachi to launch our collection of worship as well as our flagship store at silver sands.We produce 2 collections per year, output in the spring / summer and autumn/winter. We stock new in our outlets several times in the early months of each season. With each new season,
we have a new name for our collection and several photo shoots for our billboards, catalogs and various print media. In the past, the names of our collections have been juice (summer 2004), Chocolatey (Winter 2004), Graffiti (summer 2005), Paparazzi (Winter 2005), Crush (summer 2006), Phunkaville (Winter 2006), Glam (summer 2007), revolution (Winter 2007), Havana (summer 2008), Cult (Winter 2008), Pop (Summer 2009), Liberashion (winter 2009), Rio (summer 2010), M.Y.T.H (winter 2010) and grease now (summer 2011).
Since the winter of 2003 we were also launching new points of sale on a basis regular-Sialkot and Multan in the winter of 2004, Gujranwala, in the summer 2005 and spring 2006 Karachi. Today, we have 34 outlets in 13 cities across the country, with more under construction. All our store locations are mainly privileged and very central. The sizes of our stores vary between 400 and 2500 square feet. Our product range now also includes belts, handbags, scarves, shoes, hats, jewelry fantasy, wallets, accessories and eyewear (our newest addition).